NHL x TRULY HARD SELTZER

CLIENT: Truly Hard Seltzer | INDUSTRY: Alcohol & Beverage | EVENT: NHL All-Stars Fan Fair

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Fan Fair Toronto Hyundai
product launch, brand activation events, live printing

Overview

The primary objectives of the Truly Hard Seltzer activation at the NHL All-Stars Fan Fair were to enhance the brand's presence at the event and to engage attendees with a personalized experience. This was achieved by allowing guests to create custom cans featuring their photos and unique designs created by local artists.

Responsibilities

  • Truly Hard Seltzer NHL

    Design Collaboration

  • Custom can designs

    Custom Can Printing

  • custom merchandise

    Onsite Execution

Activation Details

Consumer Journey:

  1. Guests choose from 5 design options for can wraps.
  2. Guests select a photo overlay color based on their favorite NHL team.
  3. Guests enter the photobooth for a photo, which is then uploaded to Dropbox.
  4. Photos are printed in the BOH area and applied to cans while guests sample Truly Hard Seltzer.
  5. Brand ambassadors deliver the customized cans to guests at the bar area.

Client Feedback

Truly Hard Seltzer and the NHL All-Stars team were thrilled with the activation's success, noting the high level of attendee engagement and the professional execution of the custom can printing.

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Setup Requirements:

  • BOH printing area.
  • Can label printers and small label applying machines.

Custom Label Printing:

  • Ensured high-quality label printing with near-instant turnaround times.
  • Coordinated closely with the photo booth operator to streamline photo uploads and printing processes.

Outcome:

  • Successfully engaged attendees with a personalized Truly Hard Seltzer can experience.
  • Demonstrated seamless coordination between design, printing, and onsite execution.