PORSCHE
Client: Porsche | Industry: Automotive | Event: Porsche Customer Appreciation Event
Overview
Porsche reached out to Paranoid for their expertise in live t-shirt printing. The project required designing, producing, and printing 600 custom t-shirts for a two-day event held on June 9th and 10th. The task included pre-printing elements and live customization during the event, ensuring high-quality output and a seamless experience for attendees.
Execution and Challenges
Paranoid worked closely with Porsche to finalize designs and select premium Bella Canvas 3001 shirts in dusty blue and white. They proposed a combination of pre-printed designs and on-the-spot digital heat transfer customization, allowing attendees to personalize their shirts.
The team meticulously planned the event logistics, coordinating with the venue to ensure necessary power supplies and efficient setup. Despite the tight timeline and logistical challenges, Paranoid managed to maintain clear communication and deliver high-quality prints efficiently.
Photography and videography was strictly limited during the course of the event in respect to guests' privacy.