TIM HORTONS

CLIENT: Tim Hortons | INDUSTRY: Food & Beverage | EVENT: Tim Hortons Retro Roller Rink Party

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Tim Hortons Retro Roller Rink Party

Tim Hortons Retro Roller Rink Party

Paranoid collaborated with Tim Hortons to provide live screen printing services at a Retro Roller Rink Party. The event took place at Roller Pony and was designed to offer an engaging and exclusive experience for attendees.

Tim Horton's Limited Collection T-shirts

Key Objectives

  1. Enhance Attendee Experience: Provide a unique, interactive experience for event attendees through live screen printing.
  2. Brand Synergy: Align Paranoid’s creative and capable illustration and design skills with Tim Hortons’ iconic brand image to create retro-inspired t-shirt designs.
  3. Exclusive Merchandise: Offer limited edition, high-quality merchandise that attendees could personalize.
custom exclusive merch

Strategy

  • Live Printing Approval: Tim Hortons’ team approached Paranoid to provide live screen printing at the event and original creative designs to be printed on merchandise.

  • Custom Merchandise: Paranoid designed four donut-themed T-shirts inspired by Tim Hortons’ iconic offerings.

  • Event Setup: The event was transformed into a vibrant roller rink party with interactive screen printing among other activities and installations.

DELIVERABLES

  • Design and Production

  • branding services

    Promotion and Engagement

  • live screen printing at events

    Live Printing Event

live printing station at events

Results

  • Attendee Interaction: High levels of engagement with the live printing setup, creating a unique and memorable experience.
  • Brand Visibility: Significant media coverage and social media engagement boosted the visibility of both Paranoid and Tim Hortons.
  • Successful Merchandise Distribution: All 270 T-shirts were distributed, highlighting the effectiveness of the collaboration.

Conclusion

The Tim Hortons x Paranoid Retro Roller Rink Party at Roller Pony successfully combined the creativity of live screen printing with the nostalgic appeal of Tim Hortons. By offering an interactive experience and exclusive merchandise, Paranoid enhanced attendee engagement and reinforced its brand presence. This case study demonstrates the power of creative partnerships and the potential for future events to leverage similar strategies for mutual benefit.

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Continued collaboration

As a result of our strong collaboration on the Tim Hortons design and live screen printing project, we continue to work with them on a variety of requests, ensuring that Tim Hortons receives high-quality design and printing services for their ongoing promotional needs.