UPS x TIFF

CLIENT: UPS x Toronto International Film Festival (TIFF) | INDUSTRY: Logistics and Transportation / Film | EVENT: TIFF

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UPS partnered with Paranoid Print Co. to design and execute a live screen-printing activation at TIFF. The project involved pre-printing UPS logos and other designs on tote bags, as well as live printing personalized designs during the event. The activation required meticulous planning, coordination, and execution to ensure a seamless experience for festival attendees.

screen printing at events
on site t-shirt printing

UPS partnered with Paranoid Print Co. to design and execute a live screen-printing activation at TIFF. The project involved pre-printing UPS logos and other designs on tote bags, as well as live printing personalized designs during the event. The activation required meticulous planning, coordination, and execution to ensure a seamless experience for festival attendees.

  • on site live printing

    Budget Constraints

    Balancing the project scope with the allocated budget while ensuring high-quality output.

  • live printing toronto

    Logistical Coordination

    Managing the transportation, setup, and daily load-in and load-out of screen-printing equipment.

  • branding and activations

    Custom Design Execution

    Variety of design options while maintaining efficient throughput to cater to the large number of attendees.

brand activation companies

Execution

Paranoid developed a detailed plan to meet UPS's requirements within the specified budget. The project involved:

Pre-Printing Phase:

  • Screen-printed 2000 tote bags with the UPS logo off-site.
  • Pre-printed 800 bags in two different colors (400 each) off-site.
  • Ensured all bags met quality standards before the event.
  1. On-Site Printing Phase:
  • Set up two presses and two heat presses at the event site.
  • Employed skilled staff capable of handling high-volume printing and assisting attendees.
  • Printed five unique keyline designs and three colors on-site.
  • Managed efficient throughput, averaging 100 bags per hour, to meet the high demand.

Event Details:

  • Dates: September 7-10, 2023
  • Location: TIFF Festival Street
  • Activation Hours:
  • Setup: Daily load-in at 7am and load-out at 10pm
live screen printing activation TIFF UPS

Outcome

The live screen-printing activation was a resounding success. UPS's presence at TIFF was significantly enhanced, and attendees were delighted with the personalized tote bags. The activation not only increased brand visibility but also created a memorable and interactive experience for festival-goers. The collaboration between UPS and Paranoid Print Co. demonstrated effective planning and execution, resulting in a seamless and impactful event.

UPS and the event organizers expressed high satisfaction with the execution and outcome of the project. The activation received positive feedback from attendees, and the custom tote bags were a hit, contributing to the overall success of UPS's presence at TIFF.